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Mission: Our mission is to prepare leaders specialized in the hospitality industry and professionals beyond the standard academic knowledge at a national and international level. These professionals are committed to constant improvement, sustainable development and the achievement of synergies to reach the highest levels of customer service and productivity.

Vision: Our vision is to become the leading university in preparing professionals in the hospitality industry, providing great benefit to tourist companies and environmental organizations assisting them to achieve high levels of competition and sustainability.

In an attempt to prove our full commitment to society, our faculty members and staff are oriented towards the achievement of the following principles:

• Transparency and consistency in the combination of theory and practice in our teaching system aiming to train leaders in the hospitality industry.

• Synergistic work, commitment, achievement of national and international liaisons in order to promote sustainable human development and institutional innovation.

• Respect for cultural and ecological diversity.